Someone recently posed a few questions to me and specifically was looking for my

Someone recently posed a few questions to me and specifically was looking for my "Why?" as we often refer to it in this business.

We all have to have a "Why?" here. It's at the core of our success and it needs to be a big "Why?" ... something bigger than ourselves. Something really motivating and driving otherwise the difficult tasks we find uncomfortable to do will overtake us and our momentum and we'll never succeed.

So I thought just for fun, I would share that e-mail exchange with you. The question was more than about just the "Why?", so I hope you'll find this an interesting read and give you some additional insights. Enjoy! :-) -Jeff

So what's your story Jeff? Other than being with USANA, etc. What brought you to MLM in the first place? Worldwide group domination? Putting kids in Ivy League colleges? Extra income? Retirement on diamonds and caviar wealth? I've begun lately asking for people's 'why' in MLM as I'm still honing in on mine. I'd be interested to hear yours. I'd also be interested in hearing about your system with Isagenix - how do you do things? Where do you get your leads? Do you do person to person meetings? All online? Feel free to share if you come across a few minutes to gab.

Looking forward to your reply!

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Not sure if you have seen my website recently but I think I commented on some of it there. I believe it was on the "Former Usana Gold Director Speaks Out" page and I think in one word, MONEY! LOL Seriously though it is always about the money for everyone but in reality, it's about what the money will and can do for them. I would say in large part it's about the time freedom that money can allow in one's life. As an entrepreneur and one who's pretty much always "heard the beat of a different drummer", I guess I'm not the most "employable" type of person. Come to think of it, I didn't salute very well in the Army either! LOL

I think a person's "Why?" here is an evolving kind of thing. Network marketing opens the mind to possibilities. If I've heard it once, I've heard it said a thousand times by people that their experience in network marketing helped shape them and expand their horizons as an individual. I believe this is a truism of this great industry. You meet so many people from all walks of life and every stripe that old paradigms become just that and new ones fashion a new direction for one's life and on rare occasions, a "road less traveled". As I grow older I value diamonds less and the diamonds in my life more. I want more time for polishing those diamonds and more time for kicking back and enjoying them. For the most part they are my children and family, close personal friends but also the strangers that come into my life both for a season as well as for life. The consequences and by-products of a successful network marketing career gives me the time freedom for that.

Introducing people to the opportunity, sometimes to the industry at large using high tech tools such as the Internet, autoresponders, sound and video clips, e-mail et al. and coupling that with real time interactive conference and opportunity calls as well as one-on-one and three-way calls all make up what we commonly refer to as "the system". I like these tools and ways of doing the business as I'm a busy person with lots pulling at me in life and it makes good use of not only my time but of the contemporary technologies. I'm much more comfortable with the technology being my slave rather than the other way around.

Isagenix is a bit different in that the Isagenix Cleanse And Fat Burning System is a very high impact system (It's actually a group of four products.) or what is sometimes referred to as a "sizzle product". People get tremendous results and they get them FAST! I'm often asked how the company grew from $0 to $25 million between MArch of 2002 and March of 2003 and I think the answer to that is pretty obvious when people see The Weight Loss Hall Of Fame.

I recently ran into a owman who use to cut my hair. I had moved and hadn't seen her in four or five years. Two things about this person: One, she always looks like she stepped out of the pages of a magazine ;-) and two, I spoke to her on many occassions about Usana and what great nutritionals they had and why she should be taking them etc. but she never did. At any rate, I ran into her and she remarked how good I looked and I immediately responded with "Well thanks! You probably remember that I was involved with a nutritional products company and network marketing. Well recently I teamed up an incredible company that has an amazing cleanse and fat burning system and I lost 8+ pounds, 3.5 inches off my waist and almost 4% in body fat in 9 days!" and she didn't even hesitate a moment when she said, "I'd be interested in that! Do you have a card?"

That to me was a very telling encounter. That told me that many, many people even those who look like they should be in a magazne are interested in weight loss and/or management. It also told me that people who would not consider buying vitamins will buy a quality weight loss management system like what Isagenix has to offer. THAT'S very powerful!

While I prefer and appreciate Internet marketing and growing a business from an on-line base (I literally launched my Usana business on CompuServe years ago), I really love working with people. I don't do a lot of one-on-one's but I do do them. I most enjoyed doing the large group meetings during my tenure with Usana and did a fair amount of cross line work with several people around the country. Being a part of a lot of people's success is a great thrill to me.

Securing quality leads and people to share the ideas and concepts of this great business is always a challenge of sorts. To that end I buy some leads, try to be involved in chats and discussion groups using tag lines and the autoresponders to generate interest and contacts. I have a certain ambivalence when it comes to buying leads as I've had a mixed bag there in terms of getting so-called "fresh names" of "legitimate" prospects. And I've had some good ones. Right now I'm leaning more towards developing my own leads from the use of the above and using such tools as shockwave type media to tell the story and have people opt-in for more info and a follow up contact from me. I've used such things as the homebusinessgo.com system but without much success.